BSBA Marketing Management

Dean: Ms. Tuesday Nieva


The Bachelor of Science in Business Administration major in Marketing Management is serves as an introduction to the theory and practice of marketing

Students will improve their ability to develop effective marketing strategies and assess market opportunities, as well as design strategy implementation programs. In addition, students will have the opportunity to communicate and defend their recommendations. Exploring the theory and applications of marketing concepts through a mix of cases, discussions, lectures, guest speakers, individual assignments, and group project. Draw materials from a variety of source and setting including service,consumer and business-to-business products.


Accounting Concepts

Accounting Equation

Rules of Accounting

Recording the transactions

Adjusting & Rectifying the books

Preparation of Financial Statements

Analyzing Financial Statements

Reconciling the books