College of Business and Entrepreneurship

BSBA Marketing Management


The Bachelor of Science in Business Administration major in Marketing Management is serves as an introduction to the theory and practice of marketing

Students will improve their ability to develop effective marketing strategies and assess market opportunities, as well as design strategy implementation programs. In addition, students will have the opportunity to communicate and defend their recommendations. Exploring the theory and applications of marketing concepts through a mix of cases, discussions, lectures, guest speakers, individual assignments, and group project. Draw materials from a variety of source and setting including service, consumer and business-to-business products.


  • Accounting Concepts
  • Accounting Equation
  • Rules of Accounting
  • Recording the transactions
  • Adjusting & Rectifying the books
  • Preparation of Financial Statements
  • Analyzing Financial Statements
  • Reconciling the books