College of Business Administration

The College of Business Administration (CBA) genuinely values the faculty, staff, students, alumni and partners who have shaped who we are today.  Making a difference is increasingly important to the next generation of students and our purpose-driven goals are deeply rooted in expanding student access to an exceptional education, imparting knowledge and skills that will provide the students necessary and essential experiences in their holistic growth through academic excellence.

 

Dr. Elena R. Cernias

Dean, College of Business

The College of Business Administration was first established in 1995 by virtue of City Ordinance no. 7885, which was then called the School of Business Administration. In 1996 and 1997, remarkable changes in its curricula were made. In the same school year, extra-curricular activities were implemented. In 2001-2004, the School of Business, Public Administration and Accountancy was re-instituted, and the operation of the Public Administration Special Program and Bachelor of Science in Entrepreneurship started. (When did it become CBA?)

Today, there are seven (7) degree programs namely:  Bachelor of Science in Business Administration major in Marketing Management; Bachelor of Science in Business Administration major in Human Resource Management; Bachelor of Science in Business Administration major in Business Economics; Bachelor of Science in Entrepreneurship; Bachelor of Science in Hospitality Management; Bachelor of Science in Accountancy and Bachelor of Science in Accounting Information System.

The Business Administration is a four-year program that focuses on managing businesses and their overall operations.  The program involves decision making skills in order to strategize business operations.  They learn business principles while strengthening their leadership skills, and they have a flexible curriculum that allows them to pursue a variety of careers.

Vision

To be a premier free business college in the country, transforming the Youth of Manila to be leaders in the field of business through our programs anchored on innovation, values, empathy, and extraordinary experiences.

 

Mission

To be a catalyst of change in uplifting industry disruption through innovative learning engagement and modernized methodologies and by developing students and businesses through research and extension activities that lead towards career success and the advancement of knowledge spearheaded by competent faculty and revolutionary management in fostering globally competitive business professionals.

S – Outstanding Business Solutions

T – Tactical Thinking

A – Adherence to Ethical Entrepreneurship

R – Revenue Oriented

T – Tranquility Under Pressure

UP – UPrightness

Figure 1: UDM CBA Logo

Meaning and Description:

• The Globe and Arrows in the logo signifies that business is everywhere around the world connecting business practitioners.  With this, CBA students will learn not only to conduct business locally but globally as well. The arrows signify the opportunity to connect with different target markets around the world to make business.
• The Tech Symbols represent the 7 programs under College of Business, Accountancy and Entrepreneurship going upwards.  The direction of the College is focused on industry 4.0, for CBA students to be technology savvy to be able to adapt to the new requirements for government and private firms.  The 7 Tech Symbols are directed upwards which translates to CBAE Faculty to produce outstanding, admirable and exceptional students.
• The letters CBA in yellow gold font represent the college’s color.

• The College of Business Administration is represented by the color yellow gold that emanates power and wealth. This color sets the professional upbringing of its students who shall become topnotch entrepreneurs and advocates of financial literacy.

• We exist on the value of ‘Dedication Beyond Compensation’ which aims to obtain and reinforce understanding of the fundamentals, structures, and process of Business Administration 
• We have well-established linkages that will set the stepping stone for both our interns and alumni in the local and international work arena.
• With our smart and diligent students, dedicated faculty, and motivated partners, it is strongly believed that we will grow further in producing graduates and talents who will be assets and great contributors to the business world.

Bachelor of Science in Accountancy

The Bachelor of Science in Accountancy (BSA) program is a four-year course that provides general accounting education with emphasis on accounting and financial expertise, business understanding and analytical skills. Thus, this qualifies the graduate of this program to take assessments leading to certifications in Accountancy given the Professional Regulation Commission-Board of Accountancy (PRC-BOA) and other global professional accountancy organizations.  The curriculum for the Bachelor of Science in Accountancy (BSA) program aims to prepare the graduates to become accountancy professionals with a global perspective, corporate social responsibility and inspired by ethical and moral values.     

 

Bachelor of Science in Accounting Information System

The Bachelor of Science in Accounting Information System (BSAIS) program is a four-year course that provides students with knowledge on how to analyze and evaluate accounting processes using information system technology. It is a field of study that combines knowledge in business, accounting and computer systems.   As described in CMO No. 30 series of 2017, Accounting Information System involves partnering with management operations and decision-making, by coordinating the information technology activities, providing expertise in choosing the best software for designing and maintaining the overall information system, assessing the integrity of systems, assessing the inefficiencies of a company’s system and recommending improvements to assist management in the formulation and implementation of an organization’s strategy.  Furthermore, this program aims to produce Accounting Information System (AIS) professionals with a global perspective, corporate social responsibility and imbued with ethical and moral values.

 

Bachelor of Science in Entrepreneurship

Many entrepreneurs have achieved great success without the benefit of formal training. However, for every successful new business that we see, there are many more field ventures that we never hear about. Through its combination of classroom training and experiential learning, the BS Entrepreneurship program will help aspiring entrepreneurs acquire the skills, values and attitudes that will increase their chances of success.

 

Bachelor of Science in Business Administration major in Economics

The program envisions to develop the student’s analytical thinking skills and prepare him to be responsive to the current economic issues affecting the business environment. The economic issues affecting the business environment. The economics theories acquired through various academic exercises coupled with practicum/on-the-job training activities are expected to increase the number of experts in the field of Business Economics 

 

Bachelor of Science in Business Administration major in Marketing Management

The Marketing Management Program prepares the graduate for careers in marketing, market research, advertising and public relations. The curriculum provides the graduate with both technical skills and competencies required in the field, but also the flexible mindset that is necessary to stay competitive in a constantly changing business environment. 

 

Bachelor of Science in Business Administration major in Human Resource Development Management

Courses prepare the students to acquire the necessary knowledge, skills and attitude in managing all faces of Hotel, Restaurant and event resort Management. BSHM provides an in-depth look at a Food & Beverage Service, along with fundamentals, concepts in finance, marketing and staff management. students will also learn to create and oversee high quality guest experiences, including conferences and events.

 

Bachelor of Science in Hospitality Management 

Courses prepare the students to acquire the necessary knowledge, skills and attitude in managing all faces of Hotel, Restaurant and event resort Management. BSHM provides an in-depth look at a Food & Beverage Service, along with fundamentals, concepts in finance, marketing and staff management. students will also learn to create and oversee high quality guest experiences, including conferences and events.

Universidad De Manila is one of the two locally funded higher-education institutions of Manila offering free college education to the city’s under-privileged students.